On Wednesday, the company slashed its forecast for third-quarter profit to 5. Now the company is struggling to figure out what exactly is wrong.Park has long argued that Note 7's problems appeared to be more than a simple battery defect. It was Samsung's mistake to have underestimated it," he said. "They have that time to come up with a convincing story and a set of actions that will reassure customers that when they buy an S8, it's going to be safe.Samsung needs to win back consumers' trust by the time it launches its next high-end phone. "Samsung's best, latest technologies are all in the Note 7," Park said."They have to comprehensively check everything from the very basics, outside the battery and inside the phone," said Park Chul Wan, a former director of the next generation battery research center at the state-owned Korea Electronics Technology Institute.South Korean safety regulators says they are examining components other than the batteries to try to puzzle out why even the replacement phones Samsung made using different batteries are so fire prone."Ultimately they did the right thing, which was to announce a full recall," said Jan Dawson, a tech industry analyst with Jackdaw Research. Hahm Young-kyu, a 43-year-old South Korean office worker in Seoul whose wife is still using the Note 7, exclaims in frustration that the manufacturer tried to "cover up" the Note 7's failings. But he warned Samsung's profits may suffer because it will need to offer substantial discounts and other promotions to boost sales of the S7 and other models." But he believes Samsung should emphasize quality and rigorous testing when it promotes future models.A brief history of fireSamsung, South Korea's biggest company by far, announced a global recall of the devices last month.Breathing RoomSamsung needs to win back consumers' trust by the time it launches its next high-end phone, the Galaxy S8, likely early next year, Dawson said.As one of the world's largest tech conglomerates, Samsung can afford to discontinue the Note 7, which was not its biggest-selling phone."The improved product does not have the same defect. When potential customers contemplate future Samsung products, he said, "you don't want them having that worry in the back of their mind.2 trillion won (. It waited a week before advising consumers to stop using the affected devices."I'm in a state of 'I don't know,'" said Pamela Gill, a 51-year-old who works at Pratt Institute, a college in New York City, and likes her replacement Note 7.

 While the غير مجاز مي باشدt of recalling devices and halting production will be enormous, it China Roller Blind Suppliers makes far more than that every quarter on sales of components for smartphones and computers. But in the prized US market, it lags behind Apple, whose iPhone models are more popular, according to International Data Corp. Samsung's claims about fixing the problem are no longer reliable.Samsung shares plunged as much as 8 per cent in Seoul, their biggest one-day drop since the 2008 financial crisis, after the company apologized for halting sales of the Note 7. And critics complained that some retailers didn't have up-to-date information until Samsung made a coordinated announcement with the US Consumer Product Safety Commission.Some consumers blame Samsung for not dealing decisively with the issue.Samsung's initial recall had a rocky start. If Samsung's full financial results due later this month are in line with that forecast, Samsung will log its lowest quarterly profit in two years.

That's why we think there is a new defect," said Oh Yu-cheon, a senior official at the Korean Agency for Technology and Standards. He said Samsung made the right decision to cancel the Note 7 "for the greater good of the Samsung brand.8 trillion won estimate it released Friday."Initially, the Note 7 got glowing reviews for its size, features and big battery capacity. "If you break that promise, you lose the customers, you lose their loyalty.Mystery Defects"A company's brand is their promise to consumers," said John Jacobs, an expert on reputation and crisis communications at Georgetown University."They want to be known, two years from now, as a company that can be trusted," he said."Now they've got to demonstrate why potential buyers shouldn't worry about future Samsung devices," Dawson said.But South Korea's safety agency says a new, still unidentified problem with the replacement devices makes them also likely to overheat.

"The company is the most popular maker of Android phones and the world's leading smartphone maker, selling over 77 million phones in the second quarter of 2016.But analysts say the new, unexplained Note 7 problems will still inevitably hurt. "This is a truly difficult problem.Jacobs, the Georgetown reputation expert, says Samsung will need to do more than that. "If it releases the next phone, it has to use the technologies in the Note 7. After the first reports of overheating devices, it offered replacements, but not refunds.The Note 7 has cutting-edge features like an electronic stylus and an iris-scanning security feature seemingly suited for a James Bond movie.

It offered to replace the devices.6 billion), down from the 7. But when the replacement devices ran into trouble too, he added: "That all goes out the window.Can Samsung come back While the company has suffered a "big setback," IDC analyst Ryan Reith said, "My guess is it won't do a lot of damage" to its overall share of the market."Kim Young Woo, a tech analyst at SK Securities, believes Samsung could accelerate the launch of the S8 to make up for abandoning the Note 7, but it cannot afford to start from scratch, and it has to find the cause of the overheating.The fiasco of Samsung's fire-prone Galaxy Note 7 smartphones - and its stumbling response to the problem - has left consumers from Shanghai to New York reconsidering how they feel about the South Korean tech giant and its products.Samsung Electronics said this week that it would stop making the Note 7 for good, after first recalling some devices and then recalling their replacements, too. It said a subtle manufacturing error in the batteries made the phones prone to catch fire. Now, like the makers of Tylenol, Ford Pintos and other products that faced crises in the past, it must try to restore its relationship with customers as it repairs damage to its brand."You're thinking, 'Do I have to turn it in Is it going to blow up '" she said